President Kennedy wrote: “Change is the law of life and those who look only to the past or present are sure to miss the future.”
Change simply means that something is different than it was a minute, a day, a week, a month, a year or a decade or more ago. Some trigger has modified the details of your life, the organization you work for, even global economic conditions.
Change can be caused by evolving external forces, such as the rise of ISIS. Most people did nothing to start this phase of terror perpetrated on the world. But that doesn’t mean they can avoid its ramifications.
And then some change is fostered internally, by the change in the way you see your life going, by new perspectives on your employment, education, relationships, and your health.
Change is disruptive and can even be turbulent — especially when it hits close to home and plays with our emotions. But then leadership today is all about managing disruption. And disruption is an hourly occurrence. Leaders are people who don’t just learn to live with or manage change — they actually create change and help others successfully navigate it.
Listen carefully to catch the change behind the change. Change can be tricky and misleading. Be careful not to make a superficial translation of some trend only to be led down some dead end. Not all change is what it seems on the surface.
If you don’t truly get under the change and analyze it before you react to it, you may miss something — like the critical time to quit your job and move on. You are not the only person in the world affected by change. You may be stuck in a trap where you think that you caused the change in your life and that it is harmful to you alone.
Targeted actions for managing Change for Leaders like CEO’s
Targeting pockets of opportunity: CEOs should focus on a few well chosen initiatives, primarily in their existing markets, to stimulate organic growth.
Concentrating on the customer – CEOs are creating new ways to demand and foster customer loyalty. Few could be capitalizing on digital marketing platforms and involving customers in product/service development. But does not mean they have a open budget. They need to cut down cost of R&D and take care of innovation.
Improving operational effectiveness – CEOs should be balancing efficiency with agility.