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Drug and alcohol rehab centers should offer a variety of treatment programs that can meet individual needs and offer sustained help. Programs may include inpatient, residential, outpatient, and/or short-stay options. While alcohol and drug addiction progress through predictable stages, each individual's experience has quite personal and unique characteristics. It takes a trained professional, either a physician or therapist specializing in addictions, to make an accurate diagnosis and prescribe the most appropriate treatment program.

Cocaine, considered by many the drug of the 1980s and 1990s, is, surprisingly, one of the oldest known drugs. The pure chemical, cocaine hydrochloride, has been an abused substance for more than 100 years, and the indigenous people in places like Peru and Bolivia have been ingesting coca leaves, the source of cocaine, for thousands of years.

Addicts develop a craving satisfied only by more and more drugs - and the feeling that they would be unable to function normally without it. Ongoing usage can also include hallucinations, delirium, restlessness, and severe depression. Over time crack cocaine can result in heart and respiratory problems, heart attacks, and ultimately, death - which is why action must be taken to help the addicted stay off the drugs and away from old habits.

Technological advances are helping in the battle against this addiction. Scientists can actually see the dynamic changes that occur in the brain as an individual experiences the rush, or high, in taking the drug, and how the drug - through the pleasurable effects it creates - becomes so addictive. They have also been able to identify parts of the brain that become active through cocaine use, which has been critical to identifying targets for developing medications to treat cocaine addiction. All of these advances play a role in the treatment of cocaine addiction at Sunrise Recovery Ranch.